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Reggie Griffin, Former Kroger Executive, Joins YottaMark Advisory Board


Redwood City, Calif. – April 25, 2012 – YottaMark, Inc., provider of the HarvestMark fresh food traceability and supply chain insights platform, announced today that it has named Reggie Griffin to its Advisory Board. The Advisory Board was created in 2005 to engage the best talent in the industry to inform product development, market strategy, and help bring unique and valuable solutions to the fresh food supply chain.

Griffin joins the YottaMark Advisory Board from The Kroger Company, where he held the position of Corporate Vice President, Produce and Floral Merchandising and Procurement, until his retirement in 2011. During his time with Kroger, Griffin led strategy, sourcing, and merchandising for one of the largest and most profitable departments for Kroger, helping the company become the largest traditional grocer in the US. Griffin has also supported the produce industry in many leadership roles including the chairman of the Produce for Better Health Foundation, past president of the Houston Fresh Fruit and Vegetable Association, chairman of the United Fresh Produce Association, and a board member of the Produce Marketing Association.

“As a HarvestMark customer, I’ve experienced the benefits that HarvestMark provides to retailers,” said Griffin. “I’m excited to help guide the team in continuing to deliver solutions that help companies sell more, waste less, and build shopper loyalty.”

"Reggie brings unparalleled insight into the retail and fresh food industry to our Advisory Board,” said J. Scott Carr, President and CEO of YottaMark. “As a retail industry leader, his endorsement is powerful, and he will continue to help us bring innovative, impactful solutions to our retail and fresh food customers.”

Griffin began his career with Kroger at the age of 16 bagging groceries, and entered the management trainee program in 1972. After his graduation from the University of Memphis in 1977, which he helped pay for by working at Kroger, he moved to Dallas and became the sole produce buyer for the division. By 1999 Griffin was in Cincinnati where he had been appointed corporate director of produce and floral, and in 2001 he was named to his most recent post, corporate vice president, produce and floral merchandising and procurement.

With the addition of Griffin as an advisor, YottaMark's Advisory Board members hold or have held senior executive positions at Del Monte Foods, eBay, Fresh Del Monte Produce, KFC, The Kroger Co., InComm, IRI/Symphony, Safeway, Taco Bell, and Walmart. Details on the Advisory Board can be found here.

About HarvestMark Traceability Solutions
HarvestMark® is the industry-leading fresh food traceability platform from YottaMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units – driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. To date, more than 4 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com.

Press contact:
Kris Zillo
JS2 Communications